How Using Google Meta Data Can Help You Grow Your Business

Google meta data is nothing else but a collection of meta tags that the search engine can understand. By implementing these meta tags in your website, you can help Google understand what your web pages are about. Whenever Google’s spiders crawl your web pages, they process only the information they understand, and they ignore anything else. If you don’t use this opportunity to help Google decipher your intentions, you don’t make the most out of your online presence. Here’s how structuring the information around these meta tags can help you grow your business.

Google understands the “description” meta tag. It uses it to create the search results snippets you see whenever you perform a search in Google. You should use this meta tag to provide Google with a short description of every page of your website. In addition, consider crafting your copy with human users in mind. Include a compelling call to action, in order to increase the click-through rate of your page. The better the CTR, the more Google users will land on your website. This means you have more chances to acquire some new paying customers, increasing therefore the revenue of your business. Besides, the simple fact of being present among the search results may contribute to building awareness for your brand or for your products.

Although not technically a meta tag, the “title” tag can also help you improve the click-through rate, as it is the first thing Google users notice on the results page. The title is the active link search users need to click on to visit your website. It’s easy to understand how important it is to write the best titles you can, and to test them thoroughly in order to pick the winners.

Google also understands the “viewport” meta tag. Using it will let Google know that your website is mobile friendly. Taking into consideration that mobile search has known a tremendous growth over the past decade, you can see why this is one of the most important meta tags. Besides, mobile-friendly and responsive websites benefit from better positions in search. By making sure you let Google know that your website caters also to mobile users, you may be able to boost your rankings in the SERPs.

The “robots” meta tag is important for crawlers, as it enables you to control the way Google crawls and indexes your website. In fact, all search engines will be able to understand the content of your “robots” meta tag. If you want a meta tag that’s specific solely to Google, you should use “Googlebot” instead. Use it to tell Google whether you want them to index your pages or not, to archive them or not, etc.

As you can see, making use of Google meta data can help you control the way Google indexes, archives, displays and ranks your website. While there’s no guarantee that they will actually follow all the instructions you put inside these meta tags, chances are that they will. Anyway, it’s always better to do everything in your power to help Google understand the main topics of your website. This is how they will send you only qualified leads.

Tips On Optimizing Your Google Maps Listing

Google Maps has grown leaps and bounds over recent times and has become an integral part of running your business. As a result, it’s become important to understand the intricacies of this listing and how to fully optimize it.

Here are some of the most important tips a business owner should follow with their Google Maps listing.

1) Use Up-to-Date Information

Start with something as straightforward as your information (phone number, address, name). You want all of this information to be credible, reliable, and up-to-date.

Anything short of this is going to be a major hit to your business because users aren’t going to take it seriously. Imagine coming across a listing and the spelling is wrong or you are using an older business name. It is simply unacceptable and is going to set off the wrong impression too. You want to be on top of things when it comes to the listing and how it is set up.

The goal is to only use updated details while continually changing them whenever something new is done to the business (i.e. name change).

2) Relevant Images are Essential

A blank listing is okay but it is not going to have the same impression that an image-filled one is going to. This is all about the human mind and what it relates to.

People want to connect with images and you have to show them relevant ones in the listing. This is going to bode well for how they respond to the listing and how seriously they take what is in front of them on the screen.

3) Choose the Right Category

This is one of the more ignored tips that have to be kept in mind when it is time to work on the new listing. You want to look at the categories that are available in the setup section and only choose the one that is in line with your business type. You don’t want to end up in the wrong category because this will take away from the leads generated to your business.

For example, a person that is looking for a bakery doesn’t want to find you in the same category as ice cream shops! It doesn’t make sense and the will immediately ignore you.

4) Remove Duplicates

In some cases, you are going to come across duplicates and these are bad for business. You don’t want the listing to look like it has been spammed across the platform because this is going to set the wrong tone. Look at any of the top businesses in the world and you’ll know they’re on top of these things from day one. They never let it get to the point where there are duplicates roaming around on Google Maps.

With these tips in mind, your Google Maps listing is going to work out in your favor and will age well. This is all about putting your best foot forward, creating a meaningful plan, and making sure to follow through with it as soon as you can!

How Using Google Schema Markup Can Boost Your SEO

Schema markup is one of the latest developments in the SEO industry. As most webmasters are still to implement it, you can use Google schema markup to gain a significant competitive edge over your less alert or less informed competitors. Let’s see how the implementation of this markup can boost your SEO.

If you are familiar with the concept of rich snippets, you’ll have an easier time at understanding what Google Schema is. Simply put, it is code that enables your website to benefit from enriched listings in the SERPs. If you have ever used Google to search for cooking recipes, you may have noticed that some results stand out from the crowd due to their special formatting, with more details and perhaps with star ratings awarded by their readers. All additional information has been collected and displayed by Google thanks to the implementation of Schema, the code that teaches search engines how to categorize the content of a web page.

The biggest advantage of schema is that it enables search engines to understand the meaning of your content at a deeper level. In other words, Google will know at a glance that one of your articles is actually a cooking recipe, and it will be able to identify which part of the text represents the list of ingredients, which one represents the preparation process, and which one contains the service suggestions. Once the search engine identifies this data, it can display it in a more meaningful way, in order to users to understand at a glance what they are going to find on your web page, should they decide to click through to read your recipe.

Since these special listings stand out, they usually get more clicks than regular results. This means that they are able to drive more traffic to your website. Furthermore, as they enjoy a higher CTR, they may contribute to improving your positions in the SERPs. Search engine users arriving on your website will be more prone to spending more time on it, as they will find exactly what they were looking for. The time spent of site is another factor that influences Google rankings, so you’ll have another indirect SEO benefit from implementing the schema markup into your website. Your Google search snippets will look better, will be more informative, and will grab the attention of users. All these will lead to a higher click-through rate and to higher user satisfaction. As Google is on a mission to provide their users with the best answers to their queries, there’s no wonder they are eager to reward websites that help them improve their satisfaction level.

As you can see, there are many SEO benefits to using this markup with a Houston SEO company. The good news is that you won’t have to learn a new coding language, because schema is very easy to integrate into the HTML code of your website. You only need to learn the specific code that adds these details to your website and you’re good to go.