Google Maps has grown leaps and bounds over recent times and has become an integral part of running your business. As a result, it’s become important to understand the intricacies of this listing and how to fully optimize it.
Here are some of the most important tips a business owner should follow with their Google Maps listing.
1) Use Up-to-Date Information
Start with something as straightforward as your information (phone number, address, name). You want all of this information to be credible, reliable, and up-to-date.
Anything short of this is going to be a major hit to your business because users aren’t going to take it seriously. Imagine coming across a listing and the spelling is wrong or you are using an older business name. It is simply unacceptable and is going to set off the wrong impression too. You want to be on top of things when it comes to the listing and how it is set up.
The goal is to only use updated details while continually changing them whenever something new is done to the business (i.e. name change).
2) Relevant Images are Essential
A blank listing is okay but it is not going to have the same impression that an image-filled one is going to. This is all about the human mind and what it relates to.
People want to connect with images and you have to show them relevant ones in the listing. This is going to bode well for how they respond to the listing and how seriously they take what is in front of them on the screen.
3) Choose the Right Category
This is one of the more ignored tips that have to be kept in mind when it is time to work on the new listing. You want to look at the categories that are available in the setup section and only choose the one that is in line with your business type. You don’t want to end up in the wrong category because this will take away from the leads generated to your business.
For example, a person that is looking for a bakery doesn’t want to find you in the same category as ice cream shops! It doesn’t make sense and the will immediately ignore you.
4) Remove Duplicates
In some cases, you are going to come across duplicates and these are bad for business. You don’t want the listing to look like it has been spammed across the platform because this is going to set the wrong tone. Look at any of the top businesses in the world and you’ll know they’re on top of these things from day one. They never let it get to the point where there are duplicates roaming around on Google Maps.
With these tips in mind, your Google Maps listing is going to work out in your favor and will age well. This is all about putting your best foot forward, creating a meaningful plan, and making sure to follow through with it as soon as you can!